SMS and its innovation in LATAM

By Virginia Gerdel on noviembre 20th In Argentina, Ecuador, Latam, México, SMS, SMS LATAM



The SMS have great opportunities for use and innovation in LATAM. We are talking about countries like Mexico, Ecuador and Brazil. According to statistics presented in the Web portal, 57% of the users surveyed would subscribe to an SMS service that allows constant communication between companies and customers. The text message is successfully used in mobile marketing and business objectives; However, its use can be completely innovative.

In the case of Ecuador, it is being given an interesting use to the SMS. This was implemented in 2012 with the goal of reducing the percentage of malnutrition in children under 5 old in that country. In this campaign, at least 10,000 SMS were sent with messages aimed at reporting on food and child health. This tool operated as an informant, as a reminder and as reinforcement of this communication.

Also, the SMS service was used to give economic support to the Ecuadorians in a strong earthquake dated in April 16, 2016. To provide help, the users only had to send an SMS with the word and telephone code that was indicated. A similar case occurred in Brazil, as this year began to implement in the south american country a system of SMS alert to confront contingency situations about natural disasters.

The aforementioned system would work by sending an SMS to the victim of natural disasters such as floods, landslides, collapses, among others. This was implemented in areas more prone to suffer consequences due to the ravages of nature and is expected that at the end of the 2017 is fully installed along the most sensitive locations throughout the country.

Higher on the map, a Mexican company lends the service of SMS to Whatsapp and Facebook. The telephone verification codes are necessary to establish security parameters and verify the identity of the users. This Mexican company established in that country is the only one responsible for providing this service to the famous American platforms.

In the portfolio of clients of the Mexican company is also found Google and Telegram, among others. In addition, the organization operates in other Latin American countries such as Colombia, Peru, Argentina and Ecuador.

On the other hand, in Argentina, innovations are being born with SMS. In the city of Córdoba, the system of parking payments was approved by text message, although the payment service will also be available through apps or kiosks. Of course, this mechanism is expected to be in full operation over the next few months.

Sure there are other innovations in the hand of SMS as a fundamental tool of day-to-day activities, with business objectives and marketing objectives. This is just a sample of its many uses and its validity. To use our SMS service, contact us. In the meantime, we continue to innovate with this tool.



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